Not just what exists — what changed. Advisor departures, recordkeeper switches, fee spikes, asset declines.
More than fees and departures — plans building cash, bleeding assets, ripe for rollovers, de-risking, or running with no advisor. Each a ready-made campaign.
872 spellings of Fidelity. 66 spellings of Captrust. Three Principal Trust rows that are one entity. Resolved across 2.9M records.
Fund holdings pulled straight from the Schedule H attachment — every holding, every dollar amount. Reconciled against the plan balance sheet. Full fund menus on file for 7,393 plans.
Five-signal model: fee position, plan size, advisor status, trend direction, contribution health. Every plan ranked against its peer group.
| The regular way | With 100bps |
|---|---|
| Build your target list from raw 5500 extracts | Your whole market, already assembled in one view |
| Bring in a business analyst to turn those filings into usable data | The analysis already done at a fraction of a headcount cost |
| Read the full Form 5500 — every schedule and attachment, dozens of pages a plan | The whole filing read for you, distilled into one clear plan view |
| Reconcile the many ways one recordkeeper gets spelled | Every alias already folded into one entity |
| Work out each plan's fee from the filing | The fee computed for you, shown against peers |
| Cross-check last year's filing to catch what moved | Fee, provider, and advisor changes flagged this cycle |
| Put in the hours to walk in fully prepared | The prep already done — those hours are yours |
A state, a city, a sponsor, a plan type, a recordkeeper, or a TPA — and see the potential across the addressable plans.
Each campaign is a cohort of plans that share a behaviour — and the action it calls for: fee spikes, no advisor on file, cash building up, rollover-ready, run-off.
Read the signals — each traced to a DOL filing — generate an opportunity brief, and save your view as a playbook that tracks what moves between sessions.
| What the filing says | What it actually means |
|---|---|
| FIDELITY MANAGEMENT & RESEARCH CO | Fidelity Investments · Recordkeeper · 11,134 plans nationally |
| PRINCIPAL TRUST COMPANY (×3 separate rows) | Principal Financial · consolidated from 3 filing rows · 5 roles on this plan |
| Fee ratio: 0.38% | Fee ratio: 0.38% · 73rd percentile for plans this size |
| Schedule C filed: Yes | 3 providers reported · no standalone advisor · bundled arrangement |